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January 6, 2003
By: TOM BRANNA
Editor
Helen of Troy Limited, El Paso, TX, has extended its existing trademark licensing agreement for the Vidal Sassoon brand name. Executives said Helen of Troy and The Procter & Gamble Company have entered into a new long-term licensing agreement, including renewal options, which extends the agreement for a total of 30 years. P&G will retain rights to the Vidal Sassoon trademark.Helen of Troy’s chairman, chief executive officer and president, Gerald Rubin, stated, “Over the yea...
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